Strategies For Success

Our Team

Tracy Tyler

Strategies For Success
Founder and
Managing Director

Cynthia Jones

Strategies For Success
Director of Operations

T R A C Y  T Y L E R

Tracy Tyler partners with business leaders to develop strategies supporting organizational capability and talent management at every level in the organization. As Founder and Managing Partner of Strategies for Success International, Tracy draws on thirty years of experience and has influenced positive change in companies of all sizes, globally and domestically. Tracy collaborates with seasoned, talented executive coaches and consultants to ensure these strategies are well executed, that they improve performance and build accountability and engagement.

Tracy has worked with senior teams to impact change and create valued results in a multitude of industries including Pharmaceutical & Biotech, Healthcare, Consumer Products, Financial Services, Legal Services, Real Estate and Retail. Tracy has developed organizational engagement, merger integration and talent management strategies, implemented leadership and team development programs, and has led executive coaching and organization design initiatives. She works with executives of start-up ventures, developing their leadership skills and building team cohesiveness.

In her corporate career, Tracy developed leadership feedback instruments and competencies models, designed and coached through 360-degree feedback instruments, developed and implemented career management programs, developed change management strategies, and facilitated succession planning and performance management processes.

serves on the Board of Directors of HRPS (Human Resources People and Strategy), and is the co-President of the New Jersey affiliate of this organization (NJHRPG). Tracy serves on the Board of Directors of the NJ chapter of Dress for Success and is active with the Healthcare Businesswomen’s Association (HBA) and the Organization Development Network (ODN). As a passionate alum, she is the chair of the New Jersey Alumni Admissions Council for Brandeis University where she has been interviewing prospective freshmen for thirty years, as well as a member of the Parents Advisory Council.

More recently, Tracy has devoted herself to the enhancement of skills and leadership development for women. She has designed peer mentoring programs in leadership and participates actively in building professional capability for the women within the Dress
for Success’ Professional Women’s Group whose mission is to empower women to achieve economic independence through networking support and professional attire and development to help them thrive in work and life.

Tracy has taught graduate and undergraduate courses in organization design, organizational change, team development, leadership, and coaching. She earned a B.A. from Brandeis University and an M.B.A. in Organization Management from Rutgers University. Strategies for Success International is certified as a National
Women Business Owner (NWBOC).

C Y N T H I A   J O N E S

As the Director of Operations for the firm, Cynthia provides business support and technical support as Strategies for Success grows.

Cynthia’s work experience brings a unique and complimentary perspective for Strategies for Success’ business services. Cynthia has worked in several industries and has a keen ability to quickly learn technical issues and has an exceptional ability to identify key operational drivers and create approaches to optimize profitability, identify and mitigate business risk factors, and institutionalize performance-enhancing metrics and processes. Cynthia has leveraged these unique skills to help lines of business develop projects and provide the support needed to gain approvals from C-level executives and boards of directors.

Cynthia brings strong business experience from her positions as a management consultant, a field engineer, and a senior manager in the energy industry serving over twenty-years in various leadership roles in electric and gas utility operations, performance management, program management, strategic planning and finance, and financial analysis.  

Cynthia was a management consultant for Accenture Consulting Strategic Services working for clients in the aircraft manufacturing, energy utilities, healthcare, and wireless telecom-munications industries. Some of her more notable projects in included

Expanded strategic lines of business: Developed pro forma proposals for profitable new lines of business under new energy industry deregulation scenarios.

Identified organizational risk areas for launch of new business: Performed critical path analysis for Sprint Mobile during their initial launch by monitoring ground-up development of corporate functional areas (marketing, product development, operations, sales, customer care, information systems, employee hiring and training.

Facilitated business line transformation: Developed new business model based on customer demand dynamics for healthcare company.

Expanded global industry-level strategic lines of business: Developed industry models for creating new lines of business in the aircraft repair industry based on current trends in global fleet demographics.

Cynthia has served on the board of directors for the YMCA of Newark, NJ and the board of directors for INROADS, a college internship program for disadvantaged students. She was also an advisor for the Columbus, Ohio, Red Cross. Cynthia is currently on the board of directors for the Central Jersey Alumnae Foundation, a community service organization.  Cynthia holds a Bachelor of Science Degree in Electrical Engineering from the University of Delaware, and a Masters in Business Administration in Human Resource Management from Rutgers University.

 S T R A T E G I E S   F O R   S U C C E S S
C O N S U L T I N G   T E A M

We are able to engage our clients’ needs in an exceptional manner because of our breadth of experience and deep understanding of the culture and challenges facing leaders today.

Diverse Industry Experiences
Our consultants have diverse experience in industries including pharmaceuticals, consumer products, insurance, financial services, energy (oil and gas), telecommunication and healthcare. All of the Strategies for Success consultants have engaged in working relationships with C- level, global and emerging leaders, and most have international experience. 

Experienced and Educated
Our team is highly educated and all have a minimum of fifteen years of industry and consulting experience.  Ninety percent of our consultants have Masters’ degrees, including MBAs; and some have Doctorate degrees.

Professional Certifications
Many of our consultants have coaching certifications and other related business credentials:

         • International Coach Federation (ICF); Professional Coaching Certification (PCC)

         • Hudson Institute Coaching certification

         • Somatic Coaching (Strozzi Institute)

         • Integral Coaching for Professionals (New Ventures West)  

         • National Certified Career Counselor

         • Sr. Professional Human Resources Certificate (SPHR)

         • Accredited Associate of the Institute for Independent Business (AInstIB)

         • Member of the Chartered Institute of Personnel  & Development (MCIPD)

         • Educational Administration Supervisory Certification (Rutgers University)

There are many assessment tools and techniques used to facilitate individualized and group development.  Our consultants all have multiple certifications in leading assessment and diagnostic tools:

         Center for Creative Leadership

            -  Benchmarks
             - Campbell Leadership Index® (CLI)
             - Executive Dimensions®
             - Prospector®
             - 360 BY DESIGN®

        Chally Executive Assessments

        Clarke Wilson’s Task Cycle® Surveys

         Covey “Seven Habits” & “Principle Centered Leadership”

        CPI/CPI 260®

        DDI Leadership Mirror®


        Emotional Intelligence (Bar-On EQi)

        FIRO B/FIRO Business®

        Hogan® Leadership Forecast Assessment Instrument
         (Hogan Development Survey (HDS), Hogan Personality Inventory (HPI)


        Leadership Agility 360°

        Management Research Group’s LEA 360™

        Lean  & Six Sigma

        • LIFO

        NBI™ Whole Brain Assessment

        Lominger’s Voices®

        Myers Briggs Type Indicator® (MBTI),

        Organizational Systems International (OSI) Polaris 360®

        PDI Profiler®

        • SHL Network – provides access to 250 tests measuring
          personality, motivation, EQ, etc.)

        • SKILLSCOPE®

        Strong Interest Inventory®

        Team Management Systems® (TMP, TPP, QO2)

        Thomas-Kilmann Conflict Mode Instrument (TKI)

        • Birkman